"innovation and startup festival": fröscher comes to a positive conclusion

Translated with www.DeepL.com

This year's "innovation and startup festival" in Ludwigsburg was the perfect stage for fröscher to present a selection of trend-setting contract furniture as well as the company's consulting competence to a broad specialist audience. But not only that: fröscher also became involved as a sponsor of the festival "on the doorstep" by making selected furniture available to the organiser. fröscher has its company headquarters only a few kilometres away from Ludwigsburg in Steinheim an der Murr.

Highlight strategy has once again proven its worth

Thomas Fröscher, managing partner of fröscher GmbH & Co.KG, was able to draw a positive balance within a few weeks after the "new.New Festival" in October in Stuttgart and the second major autumn festival: "Our strategy of showing our company, our furniture and also our consulting expertise to a greater extent at highlight events has once again proved its worth. As a result, we were not only able to win new customers, but also develop important impulses for our design of so-called innovation spaces from numerous discussions. Our customers can already benefit from these new ideas today".

Two "Hochstapler" celebrate their home premiere

In Ludwigsburg fröscher also presented its two latest products, the klif stacking table and the X50 stacking chair. Both furniture, which celebrated their world premieres only in October at ORGATEC in Cologne, are ideal solutions for limited storage space. From the klif stacking table up to 30 tables can be stacked on top of each other; from the X 50 stacking chair even 50 chairs. With both furniture, rooms and event halls can be quickly and flexibly restructured.

Consulting know-how increasingly important for fröscher customers

Overall, the Steinheim-based company can look back on a very successful year 2018. Thomas Fröscher: "We have not only further expanded our range of contract furniture, but have also geared our almost 100 years of consulting know-how even more strongly to customer requirements. This approach is now bearing fruit. Today we know very well which furniture furnishing supports which thinking; we know very well which setting promotes innovation - and we know very well which tools are required for this." According to Fröscher, examples include height-adjustable monitors for interactive work and digital flipcharts that can be swivelled through 90 degrees. These two fröscher highlights also met with great interest at the Ludwigsburg Forum.